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Thursday, October 22, 2009

Superbowl Pepsi Ad

This years Pepsi Superbowl ad depicted Justin Timberlake being thrown from a restaurant with friends out into the street by an unknown force. He is thrown down the street out into traffic, down the street, slammed into buildings, thrown into a river, dragged on the ground, hit in the crotch by a mailbox, all pulled by an invisible string. He lands in a girl's backyard and we realize it is her drinking a Pepsi from a straw that is what pulls him. He is then knocked unconscious by a flying flat-screen TV that the girl's father had summoned in the same manner as Justin, by drinking a Pepsi. It seems harmless, but imagine if the gender roles in this ad were reversed. What if a muscular man was sipping on a Pepsi and summoning a pretty girl who goes through the abuse Timberlake did, it would be a completely different un-PC story! It is a funny, successful commercial because of the abuse Timberlake takes, if it was a woman being abused like that feminists would surely be up in arms.






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