Dove, Real Women

Dove strives to change the image that people see of women in the media. In many of their ad's they show women of all shapes and sizes, races and backgrounds. Dove shows how wrong many companies can be when advertising their products. They have recognized the effects of advertisements on women’s self esteem. These being mostly negative effects as many women in the media are very small and “dolled up.” This kind of advertising, where women have obviously spent hours in the makeup chair can cause serious self esteem issues. Not only has dove recognized this but they have also recognized how men view these ad’s and how they affect their view on women. Dove’s approach at making everyone feel beautiful sells their product. If a woman sees another that looks like her in a commercial, she will want to buy the product.