I found this image on the internet. Axe is a body spray for men, that is suppose to drive women crazy, and have them chasing men all over. Now a days you dont even need actual individuals in ads. Ads are very sexualized. " The use of clothing alows images to become more sexualized." The use of the sleeve of the shirt's arm in the open jeans allows viewer's to assume if you wear this body spray a women will stick her hand down your jeans! Another thing I noticed is if you look at the clothes it tells you what type of woman you are going to attract. The type of woman the ad is implying is that you will get a very skinny woman, attractive and will defnitely be wearing a cute thong, but no pants. I believe in no way that a body spray is going to cause a women to lose control and chase down a man. I do think advertising has become a problem, but if the ad. didnt use the womans arm in the jeans the ad wouldn't have a point
Friday, October 23, 2009
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